Niche Obsessions: How Watch Collecting, JDM Culture and Formula 1 All Lead to the Same Place

Nick sits down with Blake Buettner... editor, watch journalist, host of The Deep Track podcast, and as it turns out, a diehard motorsport fan who's been into cars since living in Japan in the early 90s. The two have been meaning to do this for nearly a decade. This is the episode where it finally happens.

They get into what the watch world and the racing world share... the JDM roots that shaped both of their tastes, why the most interesting sponsorship moments in Formula 1 are the unplanned ones, and what it would actually look like if Nike took over a race team's livery program. There's also a detour through the Fast and Furious, Felipe Massa wearing a Richard Mille under his glove, Cadillac's Panda Dunks, and whether the new hybrid formula is actually as bad as everyone says.

If you love the sport and you love the culture around it, this one's for you.

Find Blake at www.thedeeptrack.com and @thedeeptrack on Instagram.

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